Allbirds

Allbirds sought to revamp the large display window in their Soho, New York City store, to narrate the benefits of Tree Material, emphasizing natural materials.

Paper emerged as a perfect choice. Five 36”-long paper shoes and an array of plants were crafted from 1” high paper strips. The light and breezy nature of the shoes - they're made out of tree fiber - is highlighted with paper cuts that strategically follow the contours of the shoes. The selected paper colors closely echoed Allbirds' limited edition color launches, adding a cohesive touch to the display.

Client: Allbirds
Art direction: Jade Broomfield
Installation: Substrate Fabrication

Previous
Previous

Perrier-Jouët

Next
Next

Estée Lauder