AdventHealth Minneola

For their new Minneola hospital location, AdventHealth commissioned JUDiTH+ROLFE to create a custom paper signage installation that doubled as a staff engagement experience.

Hundreds of cut paper flowers, inspired by Florida native plants, were given to staff to sign and personalize. Each flower was then hand-sculpted and arranged into oversized 3D letters in AdventHealth’s brand color palette.

The result is a lobby installation that is both a brand statement and a piece of the people who work there every day.