Marriott
For their annual Innovation Days event, Marriott International sought an impactful installation spanning the 33' long wall as attendees entered the headquarters in Bethesda, MD.
JUDiTH+ROLFE rose to the occasion, designing and crafting a large, striking paper typography installation for the Innovation Days 19 (ID19) event. The selection of paper colors and typeface seamlessly integrated with the event’s style guide, ensuring a unified palette throughout.
The chosen phrase, “Success Is Never Final” is from Bill Marriott's biography. Bill, the son of J. Williard Marriott, founder of the Marriott hotel company, offers readers an intimate glimpse into the life of a billionaire and business titan, offering profound insights into his personal definition of success.
Client: Marriott International
Art Direction: Ari Kushimoto, Jenna Morrow
Installation: AB Installations
photo credit: Jenna Morrow
video credit: Ari Kushimoto
Client's theme for the event.
Suggested layout for the final installation. The 33' long wall is around 8'-6" in height.
photo credit: Jenna Morrow
photo credit: Ari Kushimoto
photo credit: Ari Kushimoto
photo credit: Jenna Morrow
Work in progress shot. Each individual letter was approximately 12”, the shadow rays are 2" high paper strips.